Affiliate marketing intersects with several key marketing concepts. One crucial term is 'Pay Per Click (PPC)', a model where affiliates are paid based on the number of clicks their promotions generate. This is distinct from commission-based models, where affiliates earn a percentage of the sales made through their efforts. Another important concept is 'SEO (Search Engine Optimization)', which affiliates use to increase the visibility of their promotional content on search engines, thereby driving more traffic to the business's website.

'Banner Ads' are a common tool used in affiliate marketing, where affiliates place visual advertisements on their websites or blogs to attract visitors. 'Affiliate Networks' act as intermediaries connecting businesses with potential affiliates. These networks provide a platform for businesses to list their affiliate programs and for affiliates to find suitable programs to join.

'Influencer Marketing' is closely related to affiliate marketing, where influencers promote products to their followers in exchange for a commission. This overlaps with 'Cross-Promotion', where two or more parties promote each other’s products, expanding their reach. 'Brand Integration' involves affiliates seamlessly incorporating a product into their content, making the promotion appear more natural.

Affiliate marketing often involves various forms of 'Brand Collaboration' and 'Promotional Partnerships'. For example, 'Collaborative Content' may involve an affiliate creating content in partnership with a brand to promote a product. 'Digital Marketing' encompasses all online efforts, including affiliate marketing, to reach potential customers.

Key to affiliate marketing is 'Commission', the monetary reward given to affiliates. This performance-based reward system can also tie into 'Paid Advertising', where affiliates might use paid channels to drive traffic and increase conversions. 'Customer Referral' programs are also a form of affiliate marketing, incentivizing existing customers to refer new ones in exchange for rewards. Ultimately, affiliate marketing is about leveraging various 'Marketing Channels' to achieve mutually beneficial outcomes for both the business and the affiliate.