BANT

Sales
Marketing

Overview

BANT is a sales qualification framework used to identify and prioritize potential customers based on their Budget, Authority, Need, and Timing.

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BANT is an acronym that stands for Budget, Authority, Need, and Timing. It is a framework used by sales teams to evaluate and prioritize potential customers, ensuring that their efforts are focused on leads that are most likely to convert. By assessing these four criteria, sales representatives can determine whether a lead has the financial capacity (Budget), the decision-making power (Authority), a genuine requirement for the product or service (Need), and the appropriate timeline for purchase (Timing).

The BANT framework helps streamline the sales process by filtering out leads that may not be ready or able to make a purchase. This targeted approach not only increases the efficiency of the sales team but also improves the chances of closing deals. By systematically evaluating leads against these four dimensions, sales teams can allocate their resources more effectively and concentrate on high-potential opportunities.