Customer journey mapping is a vital component of behavioral targeting, as it helps marketers visualize the steps consumers take from awareness to purchase. By understanding the customer journey, businesses can identify key touchpoints and optimize their marketing strategies to deliver relevant content at each stage.

User profiling and customer segmentation are essential for effective behavioral targeting. User profiling involves creating detailed profiles of individual consumers based on their behavior, preferences, and demographics. Customer segmentation, on the other hand, groups consumers with similar characteristics together. Both techniques enable marketers to deliver personalized ads to specific segments of their audience, increasing the likelihood of engagement.

Behavioral data is the backbone of behavioral targeting. This data includes information about how consumers interact with websites, what products they view, and their purchasing history. By analyzing behavioral patterns, marketers can predict future behavior and tailor their advertising efforts accordingly.

Lookalike audiences are groups of consumers who share similar characteristics with a company's existing customers. By targeting these lookalike audiences, marketers can expand their reach and attract new customers who are likely to be interested in their products or services. Audience targeting, in general, involves selecting specific groups of consumers to receive targeted ads based on various criteria, including behavior.

Contextual marketing complements behavioral targeting by delivering ads based on the context of the consumer's current online activity. For example, if a user is reading an article about fitness, they might see ads for workout equipment. Consumer behavior analysis helps marketers understand the underlying motivations and preferences of their audience, allowing for more precise targeting and relevant ad delivery.