Bid strategies are designed to meet specific campaign goals, and understanding related jargons can help in making informed decisions. For instance, the Click-Through Rate (CTR) is a metric that measures the effectiveness of an ad in generating clicks. A high CTR indicates that the ad is engaging, which can influence the bid strategy to focus on maximizing clicks.

Target CPA (Cost Per Acquisition) is another related term, referring to the average amount an advertiser is willing to pay for a conversion. Setting a target CPA helps in automated bidding strategies by adjusting bids to achieve the desired cost per acquisition. Manual Bidding, on the other hand, allows advertisers to set individual bids for keywords or ad placements, providing greater control but requiring more oversight.

Enhanced CPC (Cost Per Click) is a strategy that automatically adjusts manual bids to maximize conversions while trying to keep the average CPC below a set threshold. This strategy blends manual control with automated optimization. Return on Ad Spend (ROAS) is a metric that calculates the revenue generated for every dollar spent on advertising, guiding bid strategies to focus on maximizing revenue.

Automated Bidding uses machine learning to adjust bids in real-time, aiming to achieve the best possible outcomes based on the campaign's goals. Cost Per Thousand Impressions (CPM) is a bidding model where advertisers pay for every thousand impressions, suitable for campaigns targeting brand awareness rather than direct conversions.

Keyword Bidding involves setting bids for specific keywords to ensure ads appear in relevant search results. Bid Cap is a feature that allows advertisers to set a maximum bid limit to control costs. Cost Per Click (CPC) is a common bidding model where advertisers pay for each click on their ad, making it crucial to manage bids effectively to avoid overspending.

Bid Adjustment is the practice of increasing or decreasing bids based on various factors like device type, location, or time of day to optimize performance. Bid Management involves the ongoing process of monitoring and adjusting bids to meet campaign goals, ensuring that the budget is utilized efficiently and effectively.