Brand identity is closely linked to Brand Guidelines, which are the rules and standards that govern how the brand's elements should be used. These guidelines ensure consistency in the brand's presentation across all platforms and touchpoints. Brand Voice and Brand Personality are also integral components of brand identity. The brand voice refers to the consistent tone and style of communication used by the brand, while the brand personality embodies the human traits and characteristics associated with the brand.

Brand identity significantly impacts Brand Equity, which is the value that a brand adds to a product or service. A strong and positive brand identity can enhance brand equity by fostering Brand Loyalty and Brand Recognition among consumers. Brand Awareness is another crucial aspect, as it measures how well consumers know and recognize the brand. Effective brand identity efforts contribute to higher brand awareness, which in turn supports stronger brand equity.

Brand identity is a key component of a company's overall Global Brand Strategy. This strategy outlines how the brand will be positioned in different markets around the world. Emotional Branding plays a vital role here, as it aims to create an emotional connection with consumers through the brand's identity. Brand Positioning and Brand Differentiation are also critical, as they define how the brand stands out from its competitors and occupies a unique position in the market. Endorsement Branding, where a brand is endorsed by a celebrity or another brand, can further enhance its identity and appeal.