Content Lifecycle

Marketing
Product Development

Overview

Content Lifecycle refers to the stages through which digital content passes, from creation to archiving or deletion.

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The Content Lifecycle is a comprehensive framework that outlines the sequential stages digital content undergoes from inception to retirement. This cycle typically begins with the conceptualization or creation of content, where ideas are transformed into tangible digital assets. Following creation, the content enters the management phase, where it is organized, stored, and maintained using various tools and systems.

As the content progresses, it moves into the distribution phase, where it is shared across different platforms and channels to reach the intended audience. During its active life, content is often analyzed and optimized to ensure it meets performance goals and remains relevant. Finally, the content reaches the end of its lifecycle, at which point it is either archived for future reference or deleted if it no longer holds value.