One of the primary content performance metrics is the Click-Through Rate (CTR), which measures the percentage of users who click on a link within the content. A high CTR indicates that the content is compelling and relevant to the audience. Engagement Metrics, such as likes, shares, and comments, also play a crucial role in understanding how well the content resonates with the audience. These metrics help gauge the level of interaction and interest generated by the content.

Bounce Rate and Scroll Depth are essential metrics for evaluating user engagement on a deeper level. Bounce Rate measures the percentage of visitors who leave the site after viewing only one page, indicating whether the content meets user expectations. Scroll Depth, on the other hand, measures how far down a page a user scrolls, providing insights into content consumption and interest. Time on Page and Page Views are additional metrics that help assess how much time users spend on content and how many times it is viewed.

Conversion Rate and Content ROI are critical metrics for evaluating the effectiveness of content in driving desired actions, such as purchases or sign-ups. Conversion Rate measures the percentage of users who complete a specific action, while Content ROI assesses the return on investment from content efforts. Content Gap Analysis and Content Audit are processes that help identify areas where content can be improved or optimized. Content Analytics encompasses all these metrics and analyses, providing a comprehensive overview of content performance and areas for improvement.