Customer Satisfaction (CSAT)

Marketing
Product Development

Overview

Customer Satisfaction (CSAT) measures how products or services supplied by a company meet or surpass customer expectations.

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Customer Satisfaction (CSAT) is a key performance indicator that gauges the degree to which a company's products or services meet or exceed customer expectations. It is typically measured through surveys where customers rate their satisfaction on a scale, such as 1 to 5 or 1 to 10. High CSAT scores indicate that customers are generally happy with what they have received, while low scores suggest areas for improvement.

The importance of CSAT lies in its ability to provide actionable insights for businesses. By analyzing CSAT scores, companies can identify strengths and weaknesses in their offerings, enabling them to make informed decisions to enhance customer experiences. Consistently high CSAT scores can lead to increased customer loyalty, positive word-of-mouth, and ultimately, greater profitability.