Domain Authority

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Overview

Domain Authority (DA) is a metric that predicts the likelihood of a website ranking on search engine results pages (SERPs).

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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). DA scores range from 1 to 100, with higher scores indicating a greater ability to rank. This metric is calculated by evaluating multiple factors, including the number of total links, linking root domains, and other link-based metrics.

The DA score is not an absolute measure of a website's performance but rather a comparative metric that helps gauge the strength of a website's domain in relation to others. It is essential for SEO professionals to understand that DA is best used as a competitive analysis tool rather than a sole indicator of a website's search engine performance.