Grounded Theory
Overview
Grounded Theory is a research methodology that involves constructing theories through methodical gathering and analysis of data.
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Grounded Theory is a qualitative research methodology developed by sociologists Barney Glaser and Anselm Strauss. Unlike traditional research methods that start with a hypothesis, Grounded Theory begins with data collection. Researchers gather data through various qualitative methods, such as interviews, observations, and document reviews. The goal is to allow theories to emerge directly from the data, providing a fresh and unbiased perspective on the research topic.
The process is iterative and involves constant comparison, where data is collected and analyzed simultaneously. Researchers continuously refine their theories based on new data, ensuring that the emerging theories are deeply rooted in the observed phenomena. Grounded Theory is particularly useful in exploring new or poorly understood areas, as it allows the theory to be grounded in real-world experiences and observations.