Keyword Cannibalization
Overview
Keyword Cannibalization refers to a situation where multiple pages on a website target the same keyword, causing them to compete against each other in search engine rankings.
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Keyword Cannibalization occurs when a website has multiple pages that are optimized for the same keyword or keyword phrase. This situation can lead to several issues, including confusion for search engines, which page to rank higher, and dilution of the website’s authority on that keyword. As a result, instead of one strong page, the website ends up with multiple weaker pages competing for the same keyword, which can harm overall SEO performance.
This phenomenon can negatively impact the site's organic traffic and visibility. When search engines encounter multiple pages with similar content targeting the same keyword, they may struggle to determine which page is most relevant to show in the search engine results page (SERP). This confusion can lead to lower rankings for all the competing pages, ultimately reducing the site's ability to attract organic traffic and achieve higher search engine rankings.