Market Power

Marketing
Finance

Overview

Market power refers to the ability of a firm or group of firms to influence or control the price and output levels in a particular market.

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Market power is a critical concept in economics and business, reflecting the degree of control a firm or a group of firms can exert over the market. A firm with significant market power can set prices above competitive levels, thereby increasing its profitability. This control over pricing and output levels often results from a lack of competition, allowing the firm to act as a price maker rather than a price taker.

The extent of market power can be influenced by various factors, including the number of competitors, the level of product differentiation, and the presence of barriers to entry for new firms. Firms with substantial market power can significantly impact market dynamics, affecting consumer choices, market efficiency, and overall economic welfare. However, excessive market power can lead to monopolistic practices, reduced innovation, and higher prices for consumers.