One common form of native advertising is 'In-Feed Ads.' These ads appear within the feed of content that users are already browsing, such as social media timelines or news sites. 'Promoted Listings' are another type, often seen on e-commerce platforms where certain products are featured more prominently within search results.

'Sponsored Content' and 'Advertorials' are popular forms of content-based native advertising. Sponsored content is usually articles or videos created in partnership with a brand, while advertorials combine the informative style of editorials with promotional content. 'Branded Content' is similar but often more focused on storytelling that aligns with the brand's values.

While native advertising can be highly effective, it also faces challenges such as 'Banner Blindness' and 'Ad Blocking.' Banner blindness occurs when users become so accustomed to seeing ads that they start ignoring them, even if they are seamlessly integrated. Ad blocking software can also filter out native ads, reducing their visibility. However, well-designed native ads can overcome these obstacles by being highly relevant and engaging.

'In-Game Native Ads' are tailored for the gaming industry, where ads are integrated into the gaming environment itself, such as virtual billboards or branded items. 'Brand Integration' goes a step further by weaving the brand directly into the content, such as a character using a specific product in a TV show. This form of advertising is highly immersive and can create a strong association between the brand and the audience.