Off-Page SEO
Overview
Off-Page SEO refers to optimization activities conducted outside of your website to improve its search engine rankings.
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Off-Page SEO involves all the actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This includes various techniques and strategies that help enhance a site's authority, relevance, and credibility. Unlike On-Page SEO, which focuses on optimizing elements within your website, Off-Page SEO is about building a site's reputation and trustworthiness in the eyes of search engines and users.
One of the primary goals of Off-Page SEO is to earn backlinks from other reputable websites. Backlinks act as votes of confidence, signaling to search engines that your site is a valuable resource worth ranking higher. Other Off-Page SEO activities include social media engagement, brand mentions, and influencer outreach, all of which contribute to a holistic approach to improving a site's online presence and search engine visibility.