Secondary Research
Overview
Secondary research involves the collection and analysis of existing data that has been previously gathered by others.
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Secondary research, also known as desk research, is a method of gathering information that has already been collected, analyzed, and published by others. This can include various forms of data such as reports, studies, statistics, and other documented information. Unlike primary research, which involves collecting new data directly from original sources, secondary research leverages existing resources to gain insights and support decision-making processes.
This type of research is highly valuable because it is often less time-consuming and more cost-effective compared to primary research. It allows researchers to access a vast amount of information quickly, which can be used to identify trends, make comparisons, and build upon previous findings. Secondary research is commonly used in various fields, including business, healthcare, education, and social sciences, to inform strategies, policies, and practices.