Audience targeting begins with audience segmentation, which involves dividing a broad consumer base into smaller groups based on specific criteria. 'Customer Segmentation' is a critical aspect here, as it helps marketers categorize consumers by various factors like age, gender, income, and interests. 'Behavioral Targeting' further refines these segments by focusing on users' online behaviors, such as their search history and website interactions.

One popular technique is 'Geotargeting,' where marketers target consumers based on their geographic location. This method is often used for local businesses or events. 'Dayparting' is another technique, which involves scheduling ads at specific times of the day to maximize engagement. 'Retargeting' is also essential, as it focuses on reaching out to users who have previously interacted with a brand but did not convert.

'Psychographic Information' and 'Audience Demographics' are crucial for understanding the deeper motivations and characteristics of the target audience. Psychographic information looks into consumers' lifestyles, values, and personalities, while audience demographics cover basic information such as age, gender, and income. Together, these insights enable marketers to create more personalized and effective campaigns.

Modern marketing relies heavily on tools like 'DSP (Demand-Side Platform)' to automate the ad buying process and optimize audience targeting. 'Cost Per Mille (CPM)' is a common metric used to measure the cost-effectiveness of these campaigns. Additionally, 'Market Research' plays a vital role in gathering the data needed for accurate audience targeting.

To maximize the impact of audience targeting, marketers often use 'Post Recycling' to repurpose successful content and extend its reach. 'Editorial Guidelines' ensure that the content remains consistent and aligns with the brand's voice. 'Ad Budget' management is crucial for allocating resources effectively, while 'Organic Reach' and 'Micro-Influencers' can amplify the message without significant costs.