Bot Traffic

Marketing
Software Engineering

Overview

Bot traffic refers to non-human web traffic generated by automated scripts or bots.

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Bot traffic refers to non-human web traffic generated by automated scripts or bots. These bots can be used for a variety of purposes, both legitimate and malicious. On the positive side, bots can help with indexing websites for search engines, monitoring website performance, and aggregating data. However, a significant portion of bot traffic is associated with malicious activities such as ad fraud, spam, and cyber attacks.

Malicious bot traffic can have severe implications for online businesses and advertisers. For instance, bots can be programmed to click on ads, generating click fraud, or to engage with content in ways that inflate web traffic metrics falsely. This deceptive activity can lead to financial losses, inaccurate data analysis, and skewed marketing strategies. Therefore, distinguishing between legitimate and illegitimate bot traffic is crucial for maintaining the integrity of online operations.