Influencer marketing is closely related to brand advocacy. Influencers who genuinely love and use a brand's products can become powerful brand advocates, reaching a wider audience through their established social media platforms. Unlike paid endorsements, authentic influencer advocacy stems from genuine satisfaction and trust in the brand.

Net Promoter Score (NPS) and Customer Satisfaction (CSAT) are metrics used to measure the level of brand advocacy. NPS gauges the likelihood of customers recommending the brand to others, while CSAT measures their overall satisfaction. High scores in these metrics often indicate strong brand advocacy.

Loyalty programs and referral programs are strategies brands use to encourage advocacy. Loyalty programs reward customers for their continued patronage, fostering a deeper connection to the brand. Referral programs incentivize existing customers to refer new ones, leveraging the power of word of mouth.

Brand ambassadors are individuals who represent and promote a brand, often forming an emotional connection with the audience. Emotional branding aims to create this deep, emotional bond, making customers more likely to advocate for the brand passionately.

Brand trust and consumer engagement are foundational to brand advocacy. Trust is built through consistent, positive experiences and transparent communication, while engagement involves actively interacting with the audience through various channels. Together, they create a loyal customer base willing to advocate for the brand.