Brand alliances often utilize influencer marketing and affiliate marketing to extend their reach. Influencer marketing involves partnering with individuals who have a significant following to promote the allied brands. Affiliate marketing, on the other hand, involves collaborating with partners who drive traffic or sales to the brand's website in exchange for a commission.

Cross-promotion and sponsorship are common tactics used within brand alliances. Cross-promotion allows allied brands to promote each other's products or services to their respective customer bases. Sponsorship involves one brand supporting another, often financially, in exchange for brand exposure at events or through media channels.

Co-branding and joint ventures represent deeper forms of brand alliances. Co-branding involves two brands creating a new product or service that features both brand names, such as a co-branded credit card. Joint ventures involve the creation of a new business entity, owned by the allied brands, to pursue a specific market opportunity.

Brand licensing and collaborative advertising are also integral to brand alliances. Brand licensing allows one brand to use another's name, logo, or other assets in exchange for a licensing fee. Collaborative advertising involves allied brands sharing advertising costs and space, thereby maximizing their marketing budgets and reach.

By understanding these related jargons, businesses can better strategize and implement effective brand alliances to achieve their marketing and business objectives.