Brand collaborations often intersect with influencer marketing and affiliate marketing. Influencer marketing leverages the reach of influencers to promote a brand, while affiliate marketing involves partners who earn a commission for driving sales or traffic. When brands collaborate, they might engage influencers to amplify their joint message or set up affiliate programs to incentivize mutual promotion.

Cross-promotion and co-branding are specific strategies within brand collaboration. Cross-promotion involves brands promoting each other's products or services to their respective audiences, effectively broadening their reach. Co-branding, on the other hand, involves two brands coming together to create a new product that incorporates elements from both brands, enhancing the value proposition for consumers.

Sponsorship and joint ventures are also integral to brand collaborations. Sponsorship usually involves one brand financially supporting another entity—such as an event or a content creator—in exchange for brand visibility. Joint ventures, however, are more formalized partnerships where brands share resources, risks, and rewards to achieve a common goal, often resulting in new business initiatives.

In the realm of brand collaboration, influencer outreach is a tactic where brands actively seek out influencers to form partnerships that amplify their message. Component branding involves collaboration where one brand's product becomes a component of another brand's offering, like Intel processors in various computer brands.

Overall, brand collaboration is a multifaceted strategy that can encompass a variety of tactics and approaches, each designed to leverage the strengths of multiple brands to achieve greater success.