Influencer collaboration is a common form of brand partnership where brands team up with social media influencers to promote their products or services. Influencers, who have a significant following, can help brands reach a wider audience and build trust with potential customers. These collaborations can range from simple product placements to more integrated campaigns where influencers create unique content featuring the brand.

Affiliate marketing is another form of brand partnership where brands collaborate with individuals or other companies (affiliates) to drive sales through a commission-based system. Affiliates promote the brand's products or services through various channels, such as blogs, social media, or email marketing, and earn a commission for each sale made through their referral links. This type of partnership is beneficial for brands looking to expand their reach and increase sales without upfront marketing costs.

Cross-promotion involves two or more brands promoting each other's products or services to their respective audiences. This form of partnership helps brands tap into new customer bases and provides added value to their existing customers. For example, a fitness brand and a health food company might collaborate to offer exclusive discounts to each other's customers, thereby encouraging cross-purchasing.

Sponsorship is a brand partnership where one brand supports an event, activity, or organization financially or through providing products and services. In return, the sponsoring brand receives exposure and marketing opportunities. Sponsorships are commonly seen in sports, entertainment, and non-profit sectors, where brands aim to increase their visibility and associate themselves with positive or high-profile events.

Co-branding is a form of brand partnership where two brands collaborate to create a new product that features both of their logos and brand elements. This strategy allows both brands to capitalize on each other's strengths and customer bases. An example of co-branding is the collaboration between Nike and Apple to create fitness-tracking products. This synergy helps both brands enhance their market presence and offers consumers a unique and valuable product.