Collaborative Marketing encompasses several broader concepts and strategies that facilitate joint efforts between brands. For instance, 'Strategic Alliances' and 'Joint Ventures' are formal agreements where companies come together to pursue common objectives. These alliances can range from simple co-marketing initiatives to more complex co-development of products and services.

'Partnership Marketing' and 'Promotional Partnership' are closely related terms where brands collaborate to promote each other’s products or services. These partnerships often involve sharing promotional content and marketing channels to mutually benefit from each other’s customer base.

More specific tactics within Collaborative Marketing include 'Influencer Collaboration' and 'Content Collaboration'. Influencer Collaboration involves partnering with influencers to leverage their audience and credibility, while Content Collaboration focuses on co-creating content that appeals to both brands' audiences. These tactics help in reaching a wider audience and enhancing content quality.

'Affiliate Marketing' and 'Referral Marketing' are performance-based strategies where brands reward partners for driving traffic or sales to their platforms. These methods rely on third-party partners to promote the brand, often through unique tracking links or referral codes.

'Co-Branding' and 'Cross-Promotion' are creative approaches within Collaborative Marketing. Co-Branding involves two brands coming together to create a new product or service that features both their names, while Cross-Promotion entails promoting each other’s products through various marketing channels. These creative approaches can significantly boost brand visibility and appeal to broader audiences.

'Sponsorship' is another form of Collaborative Marketing where one brand supports another, typically in events or content creation, in exchange for brand visibility. This form of collaboration helps in associating the sponsoring brand with positive experiences and values of the sponsored entity.