Customer acquisition is a critical starting point in the Customer Lifecycle. It involves strategies and efforts to attract potential customers to the business. Effective customer acquisition sets the foundation for the entire lifecycle.

Once a customer is acquired, the next phase is onboarding. This is where the customer is introduced to the product or service, ensuring they understand how to use it effectively. A smooth onboarding process can significantly impact customer satisfaction and retention.

Customer Experience spans across the entire Customer Lifecycle. It encompasses all interactions and touchpoints a customer has with the business. A positive Customer Experience is crucial for driving loyalty and retention.

Gathering Customer Feedback is essential throughout the Customer Lifecycle. It provides insights into customer needs and satisfaction, helping businesses to improve their offerings and address any issues promptly.

These are vital phases in the later stages of the Customer Lifecycle. Retention focuses on keeping the customer engaged and preventing churn, while loyalty aims to transform satisfied customers into repeat buyers and brand advocates.

Customer churn refers to the phase where customers disengage from the business. Understanding the reasons behind churn is essential for refining the lifecycle strategy and improving retention efforts.