Net Promoter Score (NPS) is a metric used to measure customer satisfaction and loyalty by asking customers how likely they are to recommend a company to others. A high NPS indicates a strong likelihood of customer referrals, as satisfied customers are more likely to promote the brand.

Referral Marketing and Affiliate Marketing both leverage customer recommendations, but they differ in execution. Referral Marketing involves existing customers sharing their experiences, often incentivized by rewards. Affiliate Marketing, on the other hand, involves third-party partners who promote the brand in exchange for a commission on sales.

Loyalty Programs reward repeat customers, encouraging them to refer others to the brand. Advocate Marketing focuses on turning satisfied customers into brand advocates who actively promote the product, often through testimonials or social media.

Incentives play a crucial role in motivating customers to make referrals. Companies often provide discounts, cash rewards, or other benefits to customers who refer new clients. Referral Links are unique URLs given to customers to track and reward their referral activities.

Word-of-Mouth Marketing relies on organic customer referrals without structured incentives. Testimonials, which are personal stories shared by satisfied customers, can serve as powerful endorsements that influence potential buyers' decisions.

Referral Programs are formalized systems designed to encourage and track customer referrals. These programs often include clear guidelines, rewards, and tracking mechanisms to ensure both the referrer and the new customer benefit from the referral process.