Customer Retention Rate

Sales
Marketing

Overview

Customer Retention Rate measures the percentage of customers who continue to do business with a company over a specific period of time.

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Customer Retention Rate (CRR) is a crucial metric that indicates the loyalty of a company's customer base. It measures the percentage of customers who remain customers over a given time period, excluding new customer acquisitions. High retention rates are often a sign of customer satisfaction and effective business strategies, while low retention rates may indicate issues that need addressing, such as poor customer service or product quality.

To calculate the Customer Retention Rate, businesses typically use the formula: [(Number of customers at the end of the period - Number of new customers acquired during the period) / Number of customers at the start of the period] x 100. This metric helps businesses understand how well they are able to maintain their customer base and can be an indicator of long-term business health and profitability.