Brand Partnership and Co-Branding are overarching strategies that encompass various forms of collaboration between brands. Ingredient Branding falls under these broader categories as it involves a partnership between the main product brand and the branded ingredient. In Co-Branding, two brands come together to create a joint product, while in Ingredient Branding, the focus is on one brand highlighting a key component from another brand. This strategy adds value to both brands by leveraging their strengths.

Endorsement is a strategy where a product gains credibility through association with a reputable brand or individual. Similarly, Component Branding, like Ingredient Branding, emphasizes a specific part of the product but may not create a separate brand identity for it. Sub-Branding involves creating a secondary brand within the main brand. Ingredient Branding can be seen as a form of Component Branding with a strong focus on creating a distinct identity for the ingredient.

Ingredient Marketing is closely related to Ingredient Branding but focuses more on the promotional aspects rather than creating a distinct brand identity. Private Labeling and Brand Licensing are methods of leveraging existing brands to create new products. While Private Labeling involves retailers creating their own branded products, Brand Licensing allows companies to use another brand's name or symbol. Both strategies can support Ingredient Branding by providing a platform for the branded ingredient to be featured prominently.

Component Marketing involves promoting specific parts of a product to highlight their benefits, similar to Ingredient Branding. Brand Equity refers to the value that a brand adds to a product. Ingredient Branding can significantly enhance brand equity by associating the product with high-quality or innovative components. This strategy not only differentiates the product but also builds a stronger brand image and consumer loyalty.