Technical SEO involves the optimization of the website's backend structure to ensure search engines can crawl and index the site efficiently. This includes site speed, mobile optimization, and proper URL structures. On-Page SEO focuses on optimizing individual pages, including keyword placement, meta descriptions, and title tags. Both are crucial components of an SEO audit as they directly impact a site's search engine rankings.

A content audit is an essential part of an SEO audit, involving the evaluation of all website content to ensure it is high-quality, relevant, and optimized for target keywords. Keyword research is the process of identifying the best keywords to target for a specific audience, which informs the content strategy and optimization efforts. Together, these processes help in creating content that meets user intent and improves search visibility.

Backlink analysis is a key aspect of Off-Page SEO, which involves evaluating the quality and quantity of external links pointing to a website. High-quality backlinks from reputable sites can significantly boost a site's authority and search engine rankings. Off-Page SEO encompasses all external signals that influence a website's ranking, making backlink analysis a critical component of an SEO audit.

Competitive analysis involves examining the SEO strategies of competitors to identify strengths and weaknesses. By understanding what competitors are doing well and where they are lacking, businesses can adapt their SEO strategies to gain a competitive edge. This analysis helps in uncovering new opportunities and potential threats in the competitive landscape.

SEO copywriting is the practice of writing content that is both user-friendly and optimized for search engines. This involves strategic keyword placement to ensure the content ranks well for relevant search terms. Effective SEO copywriting enhances the overall quality and searchability of content, making it an integral part of an SEO audit. Proper keyword placement ensures that content is easily discoverable by search engines, driving organic traffic to the website.