Influencer marketing often goes hand-in-hand with brand integration. Influencers, who have large followings on social media, can naturally incorporate brands into their content. By using or featuring a product in their posts, videos, or stories, they serve as brand ambassadors and subtly promote the brand to their audience. This form of integration leverages the trust and rapport influencers have built with their followers, making the brand message more relatable and credible.

Branded content and native advertising are closely related to brand integration. Branded content refers to content that a brand creates or sponsors that is designed to entertain, inform, or engage the audience while subtly promoting the brand. Native advertising, on the other hand, is a type of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Both methods aim to integrate the brand message smoothly into the content, making it less intrusive and more appealing to the audience.

Experiential marketing involves creating memorable experiences for consumers that allow them to interact directly with a brand. Sponsorship is often a component of experiential marketing, where brands sponsor events, activities, or experiences to gain visibility and create positive associations. Both strategies can involve brand integration by incorporating the brand into the experience in a way that feels natural and engaging to participants.

Affiliate marketing and cross-promotion are strategies that can complement brand integration. Affiliate marketing involves promoting other companies' products and earning a commission for sales generated through referral links. Cross-promotion involves two or more brands working together to promote each other's products. Both strategies can include elements of brand integration by featuring products or services within content in a way that feels organic and mutually beneficial.

Co-branding and endorsement branding are other relevant concepts. Co-branding involves two or more brands collaborating on a single product or service, leveraging each other's strengths and market presence. Endorsement branding involves a brand being endorsed by a well-known person or entity, which can also be a form of brand integration when the endorsement is woven into content naturally. Both strategies aim to enhance brand credibility and reach through strategic alliances and partnerships.