DoFollow Links

Marketing
Software Engineering

Overview

DoFollow links are hyperlinks that allow search engines to follow them and pass on SEO value from the linking site to the linked site.

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DoFollow links are a critical component in the realm of search engine optimization (SEO). These are hyperlinks that, when inserted into a webpage, allow search engine crawlers to follow and index the linked content. This is crucial because it means that the linked website receives some SEO value or 'link juice' from the linking site. Essentially, DoFollow links act as endorsements from one website to another, signaling to search engines that the linked content is valuable and trustworthy.

The primary benefit of DoFollow links is their ability to pass on 'link equity' or 'link juice' to the linked site, which can improve the site's PageRank and overall visibility in search engine results pages (SERPs). Websites often aim to acquire DoFollow links from high-authority sites to boost their own domain authority and organic traffic. Unlike NoFollow links, which contain a tag instructing search engines not to follow them, DoFollow links contribute directly to a site's SEO performance.