Link Equity, also known as Link Juice, is closely tied to the concept of Domain Authority. Domain Authority is a metric used to estimate how well a website will rank on search engine result pages. When a site with high Domain Authority links to another site, it passes more Link Juice, thereby potentially boosting the receiving site's Domain Authority and search rankings.

Links can be categorized into NoFollow and DoFollow. DoFollow links pass Link Juice, while NoFollow links do not. NoFollow links, marked by the rel="nofollow" attribute, instruct search engines not to consider the link as an endorsement. While NoFollow links do not pass Link Juice directly, they can still provide indirect SEO benefits like increased traffic.

Backlinks are incoming links from one webpage to another and are a crucial component of SEO. High-quality backlinks from reputable sites pass more Link Juice and can significantly boost a site's search engine rankings. Conversely, links from low-quality or spammy sites can harm a site's SEO.

Internal linking, the practice of linking to other pages within the same website, can also distribute Link Juice. This helps improve the overall PageRank of the site, a metric developed by Google to measure the importance of web pages. Effective internal linking ensures that Link Juice flows appropriately throughout the site, enhancing its SEO performance.

Link Building is the process of acquiring backlinks to improve a site's search engine rankings. However, the focus should be on acquiring high-quality links, as Link Quality matters more than quantity. High-quality links from authoritative and relevant sites pass more Link Juice, making them more valuable for SEO. Link Building strategies should aim for natural and organic link acquisition to maximize Link Juice benefits.