Click farms frequently utilize IP spoofing and proxy servers to conceal the true source of their traffic. IP spoofing involves altering the IP address of a device to make it appear as though it is coming from a different location. This is crucial for click farms, as it helps them evade detection by ad networks and analytics tools. Proxy servers act as intermediaries, masking the click farm's IP addresses by routing their traffic through different servers, further obfuscating the origin of the clicks.

Ad fraud is a significant issue associated with click farms. By generating fake clicks, impressions, and engagements, click farms can deceive advertisers into believing their ads are more effective than they actually are. This leads to wasted advertising budgets and distorted performance metrics. Conversion fraud is a specific type of ad fraud where click farms generate fake conversions, such as form submissions or product purchases, to further mislead advertisers and skew their data.

In addition to human workers, click farms may use automated bots to increase the volume of fraudulent clicks and traffic. Bot traffic, generated by software programs designed to mimic human behavior, can amplify the deceptive activities of click farms. Traffic exchange networks are another tool used by click farms, wherein multiple websites agree to visit each other's sites to inflate traffic numbers artificially. This mutual exchange of traffic helps click farms create the appearance of high engagement and popularity.

Pay-per-click (PPC) fraud and impression fraud are two common tactics employed by click farms. In PPC fraud, click farms generate fake clicks on ads, causing advertisers to pay for non-genuine interactions. Impression fraud involves generating fake ad impressions, making it seem as though an ad has been viewed more times than it actually has. Both types of fraud inflate metrics and deplete advertising budgets without providing any real value to advertisers.

Click spamming is a tactic where click farms repeatedly click on ads or links to create the illusion of high engagement. This can lead to click fraud, a broader term that encompasses any deceptive practice aimed at generating fake clicks or engagements. Click fraud undermines the integrity of online advertising and can severely impact businesses by depleting their marketing budgets and distorting performance data.